My Design Philosophy
Design is a Creative Process
Designing a site is a creative process that evolves into the finished product.
Together, we develop the overall plan for your website so that it best represents you, your business or organization and achieves your goals for the site as well as your future plans.
In this process we may try things that don't work or are impractical. That is part of learning what works for your site.
Design for Today's Needs
Your online presence has to reflect what people are looking for in your market.
To do so, you need to be aware of the technical considerations that affect their ability to view your site content.
Prepare for Tomorrow
Change is constant and the Web has the ability to change faster than most areas of our lives. Prepare for change by planning for it as best you can.
Time-sensitive information will eventually stagnate if you don't schedule site maintenance.
Content is King
The old adage, content is king is true. Web sites should encourage access to information, not showcase someone else's ability to create interesting effects with wiz-bang software (unless that is your business).
Is Your Content Useful to Your Audience
You want to reach your target audience with your message by providing engaging information that site visitors are looking for.
Useful content is determined the customer's perspective.
No one watches TV for the commercials but if the commercial is interesting enough, the viewer is captivated.
Make Content Accessible
The content should be accessible and load quickly. The site should look clean and professional and easy to navigate for everyone.
Make it Inviting to Read
You want it to be easy to learn about you, your products and services.
Choose your content carefully and lay it out so it is inviting to read.
“Less is More”
The careful use of white space around content is a classic design concept.
Be Easy to Find
Most people use search engines to locate what they're looking for so you'll want to ensure your site is as search-friendly as possible.
This site contains additional information about website design techniques and technologies. See the Website Design index for a listing.
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